The Made.com ethos is to stand out from the crowd. They wanted us to approach their insert campaign the same way.
Instead of using the traditional, tried and tested route of furniture catalogues or single sheets to promote their goods, Made.com ran a rarely seen A3 Foldout.
The A3 foldout has received much acclaim from both consumers and clients for it’s ingenuity. Perhaps the highest praise of all is that the DMA chose to use the format to highlight the benefits of inserts The insert ensured this campaign complemented their overall brand identity perfectly.Download