A utility client wanted to test the effectiveness of a bound-in versus other standard forms of print advertising.
We setup a research panel to quantify the effectiveness of the bound-in at no extra cost to the advertiser. The panel was asked their appreciation and understanding of the bound-in versus other standard forms of print advertising.
The bound-in proved to be more eye-catching, as well as boasting a higher ad recall than an average energy provider advert.
agreed the bound-in was more eye catching.
agreed the bound-in had higher recall. (The average being of 42%.)
of those who saw the bound-in paid more attention to the brand being promoted.