A retail client wanted to test the effectiveness of a bookletcompared with other forms of traditional print advertising.
We setup a research panel to quantify the effectiveness ofthe booklet at no extra cost to the advertiser. The panel was asked their appreciation and understanding of the booklet versus other standard forms of print advertising.
The booklet was highly successful in raising overall awareness. The insert stood out more than a normal advert resulting in catching the readers attention.
of the reader panel intended to visit a store.
of the panel thought it was more eye-catching.
agreed it made them pay more attention to the brand.
of those who noticed it took a look inside.