Research + Insight

Proven: Inserts are influential, retained,
relevant and engaging

LATEST CANOPY RESEARCH

Inserts Market
Inserts MarketQ1 2019 Review
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Canopy Media, the UK’s leading inserts sales house* for national press and magazines, are delighted to share with you our Q1 2019 inserts market review.
Inserts Market
Inserts MarketQ2 2019 Review
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Canopy Media, the UK’s leading inserts sales house* for national press and magazines, are delighted to share with you our Q2 2019 inserts market review.
Inserts Market
Inserts MarketQ3 2019 Review
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Canopy Media, the UK’s leading inserts sales house* for national press and magazines, are delighted to share with you our Q3 2019 inserts market review.
Inserts Market
Inserts Market2019 Highlights
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Canopy Media, the UK’s leading inserts sales house* for national press and magazines, are delighted to share with you our 2019 inserts market review.
Inserts Market
Inserts MarketQ1 2020 Review
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Canopy Media, the UK’s leading inserts sales house* for national press and magazines, are delighted to share with you our Q1 2020 inserts market review.
The Insight Insider
The Insight InsiderAdvertising in the Face of Adversity
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We are experiencing unprecedented, uncertain times, and many markets are responding accordingly...
The Insight Insider
The Insight InsiderPlanning Spend Post-crisis
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How consumer spends will change and grow post-crisis, while understanding how this affects the print and digital landscape...
The Insight Insider
The Insight InsiderThe Rise of the 'Passion Pound'
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For those currently working from home, the words ‘tedium’, ‘repetition’ and ‘monotony’ have become familiar bedfellows. But a desire to buck this trend is rising...
The Insight Insider
The Insight InsiderRise of the 'Pretty Penny'
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After investigating the ongoing impact of COVID-19 on the fashion and beauty industry...
The Insight Insider
The Insight InsiderA Retail Resurgence
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This week's report aims to provide guidance through these unfamiliar straits, documenting the ongoing impact of COVID-19 upon the fashion industry...
The Insight Insider
The Insight InsiderHealth is Wealth
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Our 6th newsletter highlights conversations around mental and physical well-being which has recently taken the centre stage. As a result, the country seems primed to embrace the dawn of a health revolution...
The Insight Insider
The Insight InsiderThe Lockdown Economy
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In this latest newsletter, we examine the changes in consumer behaviour that we have noted during this time, and couple this with an endeavour to predict how the lockdown economy will look as we progress towards a 'new normal'.
The Insight Insider
The Insight InsiderA Foot in the Door
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Our 8th Insight Insider looks at the residential market as it begins it's recovery with lockdown easing up. While the majority of housebuilders will be seeking sufficient confidence in the sales market to start new plots and open up new sites, we have, nevertheless, begun to see encouraging green shoots appearing both in terms of supply and demand.
The Insight Insider
The Insight InsiderDown to Earth
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"Consumer Trends: Down to Earth" combines trusted publisher research with our own proprietary inserts market monitor to take a look at why consumers are becoming increasingly more mindful about the environment and how advertisers have responded accordingly.
The Insight Insider
The Insight InsiderRising Stock
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The 10th Insight Insider on Friday - "Consumer Trends: Rising Stock" with a deep-dive into the finance market. Advertisers in print noted increased levels of interest in financial content which has coincided with encouraging financial forecasts for companies invested in the industry.
The Insight Insider
The Insight InsiderFood for Thought
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With consumer behaviour adapting rapidly during the pandemic, this Insider takes a look at the current state of the food sector, with consumer insights and guidance for the industry in 2020 and beyond.
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INSERTS MARKET 2018

 
Collating inserts from all national newspapers, in both the North and the South, and an extensive portfolio of business and consumer magazines, we use in-house analysis and industry leading intelligence to produce the most accurate, comprehensive, market insight for the inserts arena.
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PROVEN PRINT: Results Overview


The survey data we collected across 1,600 individuals aged 18-64 across the UK allows us to extract accurate insights behind the effectiveness of print. This is key to agencies and clients to help inform precise and cost effective media planning across their multi-media campaigns.

 

 

PROVEN PRINT: Expert interviews

 

In a challenging yet competitive market space, Canopy provides reliable solutions for any marketing brief by combining our industry standard data with first hand Proven Print survey insight. We talked with experts in media and 1,600 18-64 year olds across the UK who in the last month read a printed magazine or newspaper.

LATEST RESEARCH

58% <br>more likely to deliver profit when using newsbrands
58%
more likely to deliver profit when using newsbrands
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Newsbrands remain a highly effective multiplier for other media. This is seen both for “legacy” media such as TV, where newsbrands increase business effectiveness by 66% and for key digital media...

Source: IPA Databank UK case studies 2012-2018 (62% of all cases)
72%<br>of mags are the most trusted context of news
72%
of mags are the most trusted context of news
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The relationship magazines have with their readers is based on trust. This is backed up by a number of studies from outside the publishing sector, including surveys from Kantar and Ofcomm…

Source: ‘News Consumption in the UK’, 2018 (Ofcom) ‘Trust in News’, 2018 (Kantar)
71%<br>of 25-34s use Inserts to research online
71%
of 25-34s use Inserts to research online
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“I saw an insert for a digital radio that I hadn’t thought about then looked online for more illustations/explanations and then went along to the retailing ‘in the flesh’ and bought it.”

Source: Canopy Proven Print Research
85% <br>Agree products in Newsbrands give them confidence it’s right for them
85%
Agree products in Newsbrands give them confidence it’s right for them
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Newsworks’ research shows that Millennials pick up on the newsbrand habit in numerous ways, often online and through social media, which brings them into engaging with print media…

Source: Generation News 2018 (Newsworks)​
160%<br>Purchase uplift when using samples in mags
160%
Purchase uplift when using samples in mags
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Providing samples is a more effective way of getting respondents’ attention that an offer of a sample or a trial. Ads containing actual samples outperform sample/trial offers significantly in nearly every key metric.

Source: ‘Magnify Magazine Effectiveness’, 2018 (PPA)​
799<br>Insert Campaigns ran alongside Digital
799
Insert Campaigns ran alongside Digital
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In 2018, Canopy monitored New Advertisers within Inserts that also ran Digital activity, and the majority of these clients were within the top 50 of the total 289 new Advertisers…

Source: Canopy Leads Monitor​
23% <br>of newsbrands encourage people to purchase
23%
of newsbrands encourage people to purchase
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With so much content out there, newspapers still have an important role to play in fuelling the conversation, with people agreeing that they give them something to talk about…

Source: ‘The Battle for Attention’, 2018 (Newsworks & PWC)
168%<br>uplift of new Insert Advertisers in 2018
168%
uplift of new Insert Advertisers in 2018
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Within the recorded 4000 Insert Campaigns in 2018, Canopy Media monitored an impressive 289 new Clients coming into Insert Marketing. Read more in our 2018 Insert Market Review here…

Source: Canopy Leads Monitor​
89%<br>agree News Ads are relevant for them
89%
agree News Ads are relevant for them
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This is 10% above the average of other media, however Newsbrands are proven to be most effective when combined with other media. Newsbrand environments increases the persuasiveness of the ads within it…

Source: ‘Beyond reach and frequency’, FutureThinking 2018
82%<br>of Magazine Advertising is welcome
82%
of Magazine Advertising is welcome
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Consumers tend to experience magazine advertising more positively than advertising in other channels. They are much less likely to think the adverts are annoying or feel bombarded by them…

Source: ‘Attention Please’, 2018 (Magnetic)
165%<br>more Insert Activity monitored by Canopy
165%
more Insert Activity monitored by Canopy
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Our market monitor highlights the disparity between Nielsen and Canopy annual reports, with 165% more of the Insert Market monitored from our extensive competitor data…

Source: Canopy Leads Monitor
46%<br>of people recommend ads with testimonials
46%
of people recommend ads with testimonials
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Product catefories which are more personal in nature and often feature products used in self expression or status tend to perform better than less personal ads such as Fianance or Business…

Source: ‘The Battle for Attention’, 2018 (Newsworks & PWC)
£351bn<br>total annual income for 35+ C1C2DEs (14m women)
£351bn
total annual income for 35+ C1C2DEs (14m women)
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TI Media's Heart Of Britain Research dives deep into the forgotten economic powerhouses of women aged 35+ C1C2DEs. Extracted from their in depth first hand qual and quant research across 3,000 reps...

Source: 'Heart Of Britain' TI Media
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Proven: inserts are influential, retained, relevant and engaging

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