Research + Insight
Proven: Inserts are influential, retained,
relevant and engaging
LATEST CANOPY RESEARCH




























INSERTS MARKET 2018
PROVEN PRINT: Results Overview
The survey data we collected across 1,600 individuals aged 18-64 across the UK allows us to extract accurate insights behind the effectiveness of print. This is key to agencies and clients to help inform precise and cost effective media planning across their multi-media campaigns.
PROVEN PRINT: Expert interviews
In a challenging yet competitive market space, Canopy provides reliable solutions for any marketing brief by combining our industry standard data with first hand Proven Print survey insight. We talked with experts in media and 1,600 18-64 year olds across the UK who in the last month read a printed magazine or newspaper.
LATEST RESEARCH

more likely to deliver profit when using newsbrandsRead More
Source: IPA Databank UK case studies 2012-2018 (62% of all cases)

of mags are the most trusted context of newsRead More
Source: ‘News Consumption in the UK’, 2018 (Ofcom) ‘Trust in News’, 2018 (Kantar)

of 25-34s use Inserts to research onlineRead More
Source: Canopy Proven Print Research

Agree products in Newsbrands give them confidence it’s right for themRead More
Source: Generation News 2018 (Newsworks)

Purchase uplift when using samples in magsRead More
Source: ‘Magnify Magazine Effectiveness’, 2018 (PPA)

Insert Campaigns ran alongside DigitalRead More
Source: Canopy Leads Monitor

of newsbrands encourage people to purchaseRead More
Source: ‘The Battle for Attention’, 2018 (Newsworks & PWC)

uplift of new Insert Advertisers in 2018Read More
Source: Canopy Leads Monitor

agree News Ads are relevant for themRead More
Source: ‘Beyond reach and frequency’, FutureThinking 2018

of Magazine Advertising is welcomeRead More
Source: ‘Attention Please’, 2018 (Magnetic)

more Insert Activity monitored by CanopyRead More
Source: Canopy Leads Monitor

of people recommend ads with testimonialsRead More
Source: ‘The Battle for Attention’, 2018 (Newsworks & PWC)

total annual income for 35+ C1C2DEs (14m women)Read More
Source: 'Heart Of Britain' TI Media
Success stories
Click each case study for more information
Canopy prides ourselves on delivering ‘pain free revenue’ to our media partners.