Research + Insight
Proven: Inserts are influential, retained,
relevant and engaging
INSERTS MARKET 2018
Collating inserts from all national newspapers, in both the North and the South, and an extensive portfolio of business and consumer magazines, we use in-house analysis and industry leading intelligence to produce the most accurate, comprehensive, market insight for the inserts arena.
PROVEN PRINT: Results Overview
The survey data we collected across 1,600 individuals aged 18-64 across the UK allows us to extract accurate insights behind the effectiveness of print. This is key to agencies and clients to help inform precise and cost effective media planning across their multi-media campaigns.
PROVEN PRINT: Expert interviews
In a challenging yet competitive market space, Canopy provides reliable solutions for any marketing brief by combining our industry standard data with first hand Proven Print survey insight. We talked with experts in media and 1,600 18-64 year olds across the UK who in the last month read a printed magazine or newspaper.
Latest Research
more likely to deliver profit when using newsbrandsRead More
Newsbrands remain a highly effective multiplier for other media. This is seen both for “legacy” media such as TV, where newsbrands increase business effectiveness by 66% and for key digital media...
Source: IPA Databank UK case studies 2012-2018 (62% of all cases)
Source: IPA Databank UK case studies 2012-2018 (62% of all cases)
of mags are the most trusted context of newsRead More
The relationship magazines have with their readers is based on trust. This is backed up by a number of studies from outside the publishing sector, including surveys from Kantar and Ofcomm…
Source: ‘News Consumption in the UK’, 2018 (Ofcom) ‘Trust in News’, 2018 (Kantar)
Source: ‘News Consumption in the UK’, 2018 (Ofcom) ‘Trust in News’, 2018 (Kantar)
of 18-24s use Inserts for an unplanned buyRead More
“I saw an insert for a digital radio that I hadn’t thought about then looked online for more illustations/explanations and then went along to the retailing ‘in the flesh’ and bought it.”
Source: Canopy Proven Print Research
Source: Canopy Proven Print Research
Agree products in Newsbrands give them confidence it’s right for themRead More
Newsworks’ research shows that Millennials pick up on the newsbrand habit in numerous ways, often online and through social media, which brings them into engaging with print media…
Source: Generation News 2018 (Newsworks)
Source: Generation News 2018 (Newsworks)
Purchase uplift when using samples in magsRead More
Providing samples is a more effective way of getting respondents’ attention that an offer of a sample or a trial. Ads containing actual samples outperform sample/trial offers significantly in nearly every key metric.
Source: ‘Magnify Magazine Effectiveness’, 2018 (PPA)
Source: ‘Magnify Magazine Effectiveness’, 2018 (PPA)
Insert Campaigns ran alongside DigitalRead More
In 2018, Canopy monitored New Advertisers within Inserts that also ran Digital activity, and the majority of these clients were within the top 50 of the total 289 new Advertisers…
Source: Canopy Leads Monitor
Source: Canopy Leads Monitor
of newsbrands encourage people to purchaseRead More
With so much content out there, newspapers still have an important role to play in fuelling the conversation, with people agreeing that they give them something to talk about…
Source: ‘The Battle for Attention’, 2018 (Newsworks & PWC)
Source: ‘The Battle for Attention’, 2018 (Newsworks & PWC)
uplift of new Insert Advertisers in 2018Read More
Within the recorded 4000 Insert Campaigns in 2018, Canopy Media monitored an impressive 289 new Clients coming into Insert Marketing. Read more in our 2018 Insert Market Review here…
Source: Canopy Leads Monitor
Source: Canopy Leads Monitor
agree News Ads are relevant for themRead More
This is 10% above the average of other media, however Newsbrands are proven to be most effective when combined with other media. Newsbrand environments increases the persuasiveness of the ads within it…
Source: ‘Beyond reach and frequency’, FutureThinking 2018
Source: ‘Beyond reach and frequency’, FutureThinking 2018
of Magazine Advertising is welcomeRead More
Consumers tend to experience magazine advertising more positively than advertising in other channels. They are much less likely to think the adverts are annoying or feel bombarded by them…
Source: ‘Attention Please’, 2018 (Magnetic)
Source: ‘Attention Please’, 2018 (Magnetic)
more Insert Activity monitored by CanopyRead More
Our market monitor highlights the disparity between Nielsen and Canopy annual reports, with 165% more of the Insert Market monitored from our extensive competitor data…
Source: Canopy Leads Monitor
Source: Canopy Leads Monitor
of people recommend ads with testimonialsRead More
Product catefories which are more personal in nature and often feature products used in self expression or status tend to perform better than less personal ads such as Fianance or Business…
Source: ‘The Battle for Attention’, 2018 (Newsworks & PWC)
Source: ‘The Battle for Attention’, 2018 (Newsworks & PWC)
total annual income for 35+ C1C2DEs (14m women)Read More
TI Media's Heart Of Britain Research dives deep into the forgotten economic powerhouses of women aged 35+ C1C2DEs. Extracted from their in depth first hand qual and quant research across 3,000 reps...
Source: 'Heart Of Britain' TI Media
Source: 'Heart Of Britain' TI Media
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Canopy prides ourselves on delivering ‘pain free revenue’ to our media partners.
