Marketing at its best draws on human emotion to connect a brand to a customer.
If you engage the human senses, it has the ability to enhance your brand even more.
28% increase in spontaneous recall when an ad is touched*
Paper has the unique ability to engage all 5 human senses.
If you’re thinking smell - think scented paper, if you’re thinking hear - think singing birthday cards, if you’re thinking taste - think peel-back tip-on to reveal a small sample of chocolate.
The PrintWorks collection has some of the most amazing opportunities open to advertisers using paper. You could run these loose, bind them in, tip them on, cover wrap a title, or use them as an OBC.
We would love the opportunity to chat more about the challenges facing your media plans. We can manage the whole process from start to finish.
Call our Print Innovation Sales Manager Paloma Walder on 0207 611 8150 or email paloma@canopymedia.co.uk
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Of our latest collection
*PHD Touch Study 2014
