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Canopy Media are proud to announce that on Monday 7th October 2024 we officially received certification as a B Corporation (B-Corp™). This marks a significant achievement in our commitment to prioritising sustainability, social responsibility and ethical business practices.
B Corp™ is a global community of for-profit leaders pledging to use business as a force for good.
In May 2023, Canopy started the rigorous application process which evaluates businesses on 5 key areas: Governance, Environment, Customers, Workers & Community. Our team worked with B Lab for over a year to complete the comprehensive B Impact Assessment™. Canopy will use this assessment as a marker of progress and will continue to work on making a positive change both within our company and in our industry. Our accreditation will be reviewed every three years.
The B-Corp™ certification signifies and reinforces Canopy’s commitment to long-term sustainability and positive contributions to society, beyond just profit generation.
“Achieving B-Corp certification is a milestone that reflects our deep commitment to making a positive impact in the industry we serve and the environment we care for. At Canopy, we believe that success goes beyond profit; it’s about driving meaningful change and building a sustainable future. This certification is a testament to our team’s dedication to ethical business practices and purpose-driven growth” – Paloma Walder, Managing Director of Canopy Media
ABOUT CANOPY
Canopy has been a significant player in the media sales industry, providing support to publishers and agencies for over 17 years. Our work focuses on helping these entities understand and adapt to the changing media landscape and our expertise covers traditional media like Inserts, Print, and DM alongside Display, Classified, and Digital inventory, which is a growing part of our business.
For media agencies and advertisers, Canopy provides access to an extensive portfolio of multi-media solutions and premium publisher relationships, allowing for exclusive media inventory access in the UK. Our approach is to offer a connected planning, insight and activation platform, enriched with proprietary industry research, ensuring unparalleled audience understanding, market insights and targeting capabilities. This enables agencies and advertisers to make informed investment decisions, thereby safeguarding and driving revenue for publishers helping them protect media sales budgets, especially in a time when the media world is rapidly shifting.
ABOUT B-CORP™
A B-Corp™ (Benefit Corporation) is a certification given to companies that meet high standards of social and environmental performance, accountability, and transparency. It reflects a company's commitment to balancing profit with purpose, ensuring that they are not only focused on financial success but also on their impact on employees, communities, customers, and the environment.
As of 2024, there are over 9,000 certified B-Corps across more than 85 countries, covering industries ranging from food production to finance. Well-known B-Corps™ include companies like Patagonia, Ben & Jerry's, and Etsy, all of which are celebrated for their efforts to balance profit with a broader purpose.
B-Corp certification is a mark of distinction for companies that prioritise long-term societal impact over short-term profit maximisation.
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