Benefits Of PBR
10 Step Process
- Strict mutual NDA’s agreed.
- Advertiser to supply (any available) historic response data.
- Canopy propose a media plan. Cost for media & print are combined and are at cost.
- Revenue share mechanics agreed. Terms to be mutually beneficial.
- Advertiser sign off media plan, provide artwork and payment for cost-price plan.
- Canopy fulfil the campaign. Print, delivery & distribution.
- Response & sales data fed directly into CANalytics. (Online response portal accessible by all).
- Canopy invoice revenue generated by sales at pre-agreed level.
- Campaigns often scale quickly once model is proven
- Overall objective - Continually deliver customers at an acceptable CPA month after month.
- Can provide a dedicated landing web page
- Can feature unique promo codes in inserts
- Record telephone enquiries as well as online response data. (where applicable)
- Direct feed of all response data into CANalytics
We’re looking for enterprising businesses
like yours who want to drive a better ROI on their advertising spend