The Made.com ethos is to stand out from the crowd. They wanted us to approach their insert campaign in the same way, by creating a unique method to reach their audience in a competitive market.
Instead of using the traditional, tried and tested route of furniture catalogues or single sheets to promote their goods, Made.com ran a rarely seen A3 Foldout. Our Proven Print/Canopy Market
Research shows that larger creatives and higher paginations are becoming more popular within the insert market, due to it’s high effectiveness.
The A3 Foldout has received much acclaim from both consumers and clients for its ingenuity. Perhaps the highest praise of all is that the DMA chose to use the format to highlight the benefits of inserts. The insert ensured this campaign complemented Made.com’s overall brand identity perfectly.