Audience Targeting

What Is Audience Targeting?

Audience targeting is a new opportunity for us to plan inserts based on specific audiences, enabling us to calculate a percentage reach as well as print runs.

We’ve put together 9 different proposals based on our most popular data. Click a demographic below to see what your proposals could look like.

ABC1 Adults

35 titles reaching 11,100,000 people

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ABC1 Men

26 titles reaching 5,200,000 people

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ABC1 Women

24 titles reaching 6,400,000 people

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ABC1 25-54

31 titles reaching 5,700,000 people

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ABC1 35+

31 titles reaching 8,300,000 people

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ABC1 55+

23 titles reaching 4,200,000 people

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C2DE Adults

13 titles reaching 5,300,000 people

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C2DE Men

18 titles reaching 2,100,000 people

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C2DE Women

12 titles reaching 3,900,000 people

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How Does It Work?

Step 1
We ask you for your bespoke target market
Step 2
We run this through TGI, then create a bespoke proposal for you which shows the titles that have a TGI index of over 100 (higher than national average), along with reach and % reach vs target market, news-stand and subs volumes.
Step 3
We don’t just rely on TGI – if there are titles that rank above 100 that we don’t feel are suitable we will let you know.
Step 4
We offer one exit rate across media and print.
Step 5
We send this proposal onto you and await your feedback.

Contact our Audience Targeting Manager,
Jenna Walcott, to learn what we can do for your audience.
jenna@canopymedia.co.uk