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What Is Audience Targeting?

Audience targeting is a new opportunity for us to plan inserts based on specific audiences, enabling us to calculate a percentage reach as well as print runs.

We’ve put together 9 different proposals based on our most popular data. Click a demographic below to see what your proposals could look like.

How Does It Work?

  • Step 1
    We ask you for your bespoke target market
  • Step 2
    We run this through TGI, then create a bespoke proposal for you which shows the titles that have a TGI index of over 100 (higher than national average), along with reach and % reach vs target market, news-stand and subs volumes.
  • Step 3
    We don’t just rely on TGI – if there are titles that rank above 100 that we don’t feel are suitable we will let you know.
  • Step 4
    We offer one exit rate across media and print.
  • Step 5
    We send this proposal onto you and await your feedback.
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Contact our Audience Targeting Manager,
Jenna Walcott, to learn what we can do for your audience.
jenna@canopymedia.co.uk