Audience Targeting

Female Audience Pack

Latest Research

40%<br>of 18-34s are reached daily by Newsbrands
40%
of 18-34s are reached daily by Newsbrands
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Newsworks’ research shows that Millennials pick up on the newsbrand habit in numerous ways, often online and through social media, which brings them into engaging with print media…

Source: ‘Generation News’, 2018 (Newsworks)
72%<br>of mags are the most trusted context of news
72%
of mags are the most trusted context of news
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The relationship magazines have with their readers is based on trust. This is backed up by a number of studies from outside the publishing sector, including surveys from Kantar and Ofcomm…

Source: ‘News Consumption in the UK’, 2018 (Ofcom) ‘Trust in News’, 2018 (Kantar)
49%<br>of 18-24s use Inserts for an unplanned buy
49%
of 18-24s use Inserts for an unplanned buy
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“I saw an insert for a digital radio that I hadn’t thought about then looked online for more illustations/explanations and then went along to the retailing ‘in the flesh’ and bought it.”

Source: Canopy Proven Print Research
85% <br>Agree products in Newsbrands give them confidence it’s right for them
85%
Agree products in Newsbrands give them confidence it’s right for them
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Newsworks’ research shows that Millennials pick up on the newsbrand habit in numerous ways, often online and through social media, which brings them into engaging with print media…

Source: Source: ‘Generation News’, 2018 (Newsworks)​
160%<br>Purchase uplift when using samples in mags​
160%
Purchase uplift when using samples in mags​
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Providing samples is a more effective way of getting respondents’ attention that an offer of a sample or a trial. Ads containing actual samples outperform sample/trial offers significantly in nearly every key metric.

Source: ‘Magnify Magazine Effectiveness’, 2018 (PPA)​
799<br>Insert Campaigns ran alongside Digital
799
Insert Campaigns ran alongside Digital
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In 2018, Canopy monitored New Advertisers within Inserts that also ran Digital activity, and the majority of these clients were within the top 50 of the total 289 new Advertisers…

Source: Canopy Leads Monitor​
23% <br>of newsbrands encourage people to purchase
23%
of newsbrands encourage people to purchase
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With so much content out there, newspapers still have an important role to play in fuelling the conversation, with people agreeing that they give them something to talk about…

Source: ‘The Battle for Attention’, 2018 (Newsworks & PWC)
46%<br>of people recommend ads with testimonials
46%
of people recommend ads with testimonials
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Product catefories which are more personal in nature and often feature products used in self expression or status tend to perform better than less personal ads such as Fianance or Business…

Source: ‘The Battle for Attention’, 2018 (Newsworks & PWC)
168%<br>uplift of new Insert Advertisers in 2018
168%
uplift of new Insert Advertisers in 2018
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Within the recorded 4000 Insert Campaigns in 2018, Canopy Media monitored an impressive 289 new Clients coming into Insert Marketing. Read more in our 2018 Insert Market Review here…

Source: Canopy Leads Monitor​
89%<br>agree News Ads are relevant for them
89%
agree News Ads are relevant for them
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This is 10% above the average of other media, however Newsbrands are proven to be most effective when combined with other media. Newsbrand environments increases the persuasiveness of the ads within it…

Source: ‘Beyond reach and frequency’, FutureThinking 2018
82%<br>of Magazine Advertising is welcome
82%
of Magazine Advertising is welcome
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Consumers tend to experience magazine advertising more positively than advertising in other channels. They are much less likely to think the adverts are annoying or feel bombarded by them…

Source: ‘Attention Please’, 2018 (Magnetic)
165%<br>more Insert Activity monitored by Canopy
165%
more Insert Activity monitored by Canopy
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Our market monitor highlights the disparity between Nielsen and Canopy annual reports, with 165% more of the Insert Market monitored from our extensive competitor data…

Source: Canopy Leads Monitor
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Chris Grey

CEO

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