AMEX were looking at some potential insert campaigns for their AMEX’s Platinum Cashback and Gold cards. They wanted to reach two sets of audiences with similar demographics, however one more affluent than the other.
Using our audience-buying marketing insights, we pulled together a comprehensive list of titles that the client could go into for both audiences. We then sent over fully totalled volumes and CPTs around food & drink, travel, fashion & design titles which we knew would fit this audience. These titles were a perfect match for the target audience which helped AMEX reach them effectively.
The client was pleased with our end-to-end service of providing useful insight into relevant titles using our extensive industry research, and proceeded to book the inserts campaign through our expert sales team.