Canopy have over 75 years worth of experience in the inserts market. Working with The Guardian since 2007 proves we must be doing something right. Our business is structured very simply to maximise the efficiency of media insert sales and co-ordination.
The sales team focus solely on representing our portfolio to advertisers, and we operate agency patches in exactly the same way you would expect a big publisher to. This leaves our co-ordination team to run the logistical side, and ensures the right skill sets are used for the right job in the right place at the right time.
We have a track record of hitting targets, and by outsourcing inserts to us, the publishers sales team also then have the freedom to concentrate on their own cross-platform solutions.
We truly believe in print, and are constantly looking at innovative avenues to keep the channel fresh. If you’d like to know more about this, then take a look at PrintWorks.
If you are interested to learn more about outsourcing your inserts, then we would love to hear from you:
“I’ve been very impressed with the way Canopy have developed new revenue streams from scratch. Their attention to detail is exceptional and eye for a deal has proved very beneficial for all concerned.”