Hearst UK has made the strategic decision to appoint Canopy Media to manage their Loose Inserts Inventory. Hearst is a leading premium publisher, reaching over one in three UK women and one in four UK men every month.
Canopy has extensive experience in providing a specialist sales and management resource which will efficiently and effectively grow this traditional revenue stream for Hearst. Canopy are delighted to present the 19 print brands, including ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping to their extensive network of agencies and clients.
The move will see Canopy handling all loose insert advertising for Hearst from April 2018.
This partnership follows the success of Canopy’s existing long-term partnerships with other key publishers which include Time Inc UK, The Guardian, The Daily Telegraph, Haymarket and HELLO! Magazine.
Jane Wolfson, Chief Agency Officer at Hearst UK, says: “Canopy Media has extensive experience in the inserts market, and we have taken the strategic decision to outsource our Loose Inserts Inventory to scale this area of our business. Canopy will provide a specialist sales and management resource and we are delighted to be partnering with them.”
ABOUT CANOPY MEDIA MANAGEMENT LTD
‘Amplifying your sales operation’
For 10 years Canopy have been helping media owners navigate the ever-changing media market place. With the market more fragmented than ever, we capture those increasingly ‘hard-to-reach’ advertising budgets. Our business is focused on managing the sales and fulfillment for revenue lines where our partners no longer have the resource or reach. This allows our partners to focus on their core, high growth revenue lines, whilst knowing that we have their traditional revenue streams well covered.
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